Why Social Media Is Crucial For Your Business in 2016

In this day and age, the universal significance of social media is no longer debatable. Just by looking at the sheer number of social media users – 1.79 billion people worldwide – this idea becomes plain as day. In spite of this, there are cynics who are still hesitant to use this technology for marketing their businesses, with the question, “What if this is just a fad?”   To answer this, we’ll let the numbers

QuickTip: Haters

You can't please everyone! Especially in business. As your company grows, you'll encounter some negative people. Just remember: 1. Don't take it personally. Complaints aren't always about you. People are complex; there's likely more bothering them than just you. 2. Learn what you can. There's always a lesson, especially in criticism. Be on alert for any improvements you can make. 3. Keep going. Don't let the disdain of one person stop the great service others

How to Create a Social Media Content Calendar

In any marketing strategy, haphazard activities will produce haphazard results, which essentially boils down to gambling with your advertising budget. To produce the best return on your investment, a more focused strategy is needed. Creating a social media content calendar will give you the perspective and planning ability you need to optimize your marketing strategy. This also allows you to see big events or holidays in the coming weeks, so you can capitalize on them

Free Tools & Resources for Your Business

We all love free stuff—it’s like a bonus! Granted, not all free stuff is created equal. A free t-shirt is useful for sleeping in, or for working in the garage on weekends. But this list? This list has some free stuff that might just change your life (or at least the way you to business). There are so many businesses today that are a one man/woman show, which is wonderful. Absolutely great. It can also

Guerrilla Business School – The Continued Saga

Another incredible day at Guerrilla Business School. So far, this is proving to have been one of the most worthwhile investments of my life. I heard from outstanding speakers, such as Ken Courtright, Joel Roberts, Lisa Sasevich, Ted McGrath, and the amazingly hilarious Sam Crowley. Seriously, the man is outrageously funny. I'll never be able to see a Quiznos without cracking up, that's for sure. If this whole "being a world-renowned expert in business" thing

Guerrilla Business School – September 2014

Forget Harvard, Stanford, and Yale. The Ivies and other prestigious schools have nothing on Guerrilla Business School. New Peaks (formerly Peak Potentials) has created something truly unique here--a business school that spans five days and is, without a doubt, worth at least the equivalent of the best MBAs out there. Frankly, I'd argue that it's worth far more, but I'll leave that part for you to decide. I have just completed my third day here,