In any marketing strategy, haphazard activities will produce haphazard results, which essentially boils down to gambling with your advertising budget. To produce the best return on your investment, a more focused strategy is needed. Creating a social media content calendar will give you the perspective and planning ability you need to optimize your marketing strategy. This also allows you to see big events or holidays in the coming weeks, so you can capitalize on them
Connecting with companies, people, and celebrities we love is one of the greatest things about the internet—the ability to directly interact with a brand or person who would otherwise be out of our reach. When they post something really great, one of the nicest features of Facebook is the ability to “share” that post—that way, anyone you’re friends with (but who isn’t friends with/a fan of the original poster) can see that content, thanks to
In case you haven’t heard, there’s a new social media network in town. Ello, created by Paul Budnitz (originally, of all things, the owner of a bicycle company), wants to put the “social” back in “social media”, and remove the ads. Does that mean it’s no good for business? Not at all—businesses are free to set up accounts and interact with fans just like before. My understanding is that, rather than buy real estate on
Getting started on Facebook almost seems like it's an irrelevant topic, since everyone's already on there, right? Actually, there are a lot of people who aren't on Facebook yet. Whether it's because they aren't interested, or are afraid, or simply don't know where to begin, there are still people who you can't find on the world's largest social media site. And that also means that every day, new people sign up. A lot, in fact.